DTD2 stands for Do The Database 2. It is a simple system to make sure you can call your entire database 4 times in one year without feeling overwhelmed. Each week you reach out to those in your database whose last name begins with a certain letter. Each week you do 2 letters so by week 13 you have done all of them!
For example, in week 5 of the year, you call everyone whose last name starts with a C or K. When you break down your database into smaller chunks like this it makes it easy to manage your work and make sure you stay on top of calling everyone.
Talent on Retainer 2023